James Berger is a strategic marketing and finance specialist. He provides the unique combination of the experienced practitioner and the academician.
Jim develops and implements marketing programs for clients operating in a variety of industries and specialties including banking and finance, commercial real estate and professional services. He also consults with clients on strategic marketing issues and directions and creates written marketing and business plans.
On the academic side, Jim is a Lecturer at Northwestern University's School of Continuing Studies where he teaches courses in Principles of Marketing, Introduction to Public Relations, Integrated Marketing Communicates and Strategic Marketing. In addition, he has taught courses in financial management and financial institutions. He also is a faculty member at Roosevelt University where he teaches graduate and undergraduate courses in Marketing in Theory and Practice, Personal Selling and Sales Management and Principles of Advertising, Consumer Behavior and International Marketing Analysis. He also has taught courses at Northwestern's Kellogg Graduate School of Management, DePaul University, the University of Illinois at Chicago and The Lake Forest Graduate School of Management.
A graduate of the University of Michigan, he has an M.S. Degree in Journalism from Northwestern's Medill School and an MBA Degree from the University of Chicago Graduate School of Business with concentrations in marketing and finance.
Jim began his career working for a metropolitan Chicago daily newspaper. He has worked for Illinois Bell Telephone Co., now SBC, as well as advertising and public relations agencies before going into his own business.
He is also a frequently published magazine writer where he regularly contributes to more than a half dozen publications. Jim also serves as an expert witness on brands and trademarks for law firms engaged in intellectual property litigation.
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