Like a deer in the headlights, too many salespeople can’t answer the question, “Why should I buy from you?” Most can list the features of their product versus the competition, or why the strength and stability of their company is superior to that of another; some can even get more personal, satisfying an identified customer need with a specific benefit of their product or company. Tell Your Story leads each participant down a path to connecting personally to the value they bring to the sales equation, beyond features and benefits.
As more products and services become commoditized, consumers are more aware of fewer differentiating factors between companies…consequently becoming more and more concerned with cost as a bottom line decision maker. It all comes down to your salespeople and how they can communicate value and inspire a positive buying decision for your organization. This session will help you hone in on your true differentiating factors and message them into a concise story to share with potential clients and clients alike!
This session is heavy with practice through role playing. We will also do a bit of presentation, and challenge participants through some personal introspection to connect to the core value that they bring to the sales equation. Participants of this event will leave with:
Who Should Attend This Event
Workshop Key Topics
Workshop Duration: 1 day
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