Col John Boyd, USAF fighter pilot Ace developed the concept of the "OODA Loop" (Observe, Orient, Decide, and Act) to describe the process needed to win. This model matured as he won dog fights in Korea and Viet Nam, and he later used it to describe how to gain a competitive advantage in any situation. Recently, the OODA Loop has begun to be applied to business and product development as a way to describe decision making cycles. In these situations, the loop often gets stuck at the “D” and the team is reduced to making a sound like “OO-OO-OO”. The OODA Loop is a succinct representation of the natural decision cycle seen in every context: war, business, product development, or life. So, let’s explore the realities of the OODA Loop, see why it gets stuck and show how to put the “D” in the loop as a basis for effective action.
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Workshop Length: 2 days
Can be customized to needs of participants
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