Jim Lienhart, Branding

Jim Lienhart, one of the country’s leading corporate designers, is recognized for his design achievements in corporate identity, branding, packaging and publishing. He has developed major national brand package designs for Quaker Oats, McDonald’s, Bristol Meyers, Procter & Gamble, Coca Cola and many other major firms. His national identity programs for hundreds of small and large firms include many award-winning projects such as Carter’s and H20. He has also designed award-winning magazines including Healthcare Financial Management, Savings Institutions and Success Magazine.

Jim has received more than 300 awards from major national design shows. He has lectured at art directors’ clubs, design organizations, and colleges across the country. He has also judged national design and advertising shows, and has taught design at the Illinois Institute of Design, the University of Illinois, and Columbia College, all in Chicago.

His work is published in World Trademarks and Logotypes, The Book of American Trademarks, World Graphic Design Now, Graphis, Print, Communication Arts, Art Direction, Graphic Design USA, Idea Magazine, Step-By-Step, Vision Magazine, Typographic I, Novum Gebrauchsgraphik and Who’s Who in Graphic Art. He received a B.F.A. from Kansas City Art Institute and Drake University.


Jim Lienhart and Wolf Management Consultants LLC work in partnership to advise companies on building strong identities and branding solutions. The process begins with the development of a focused strategy for the purpose of providing seamless communications across all key media formats from print and digital to broadcast. The power of a brand to influence behavior is the primary objective. Building a strong brand involves the development of a trusted emotional bond with the audience. The brand makes an impression based on a series of interrelated attributes, which include: core values, personality, visual and verbal language, color palette, typography, name, shape and texture.


Jim Lienhart and Wolf Management Consultants LLC also offer companies the following design and corporate communications programs.

  • Corporate Identity
  • Print: Annual Reports, Brochures, Collateral Materials, Newsletters
  • Packaging
  • Publishing: Magazine Design Development
  • Web Site Design


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