Leveraging Communication for Impact

Leveraging Communication for Impact

Change-Communications for Executives - Obtaining Employee Buy-in

Good communications requires that you have something to communicate about; sharing information that’s important to employees in their contribution towards realization of the organization’s vision.

People that don’t know what is expected of them will, at critical junctions, stop and wait for instructions, or they make their own decisions; right or wrong. In the absence of timely and adequate information, people experience the fear of the unknown and develop a resistance to change.

People are the engines of any organization and communications is the only way to guide and direct them towards success. This is a matter of developing proper content that is easy to comprehend and creating adequate communication channels, procedures and processes.

Who Should Participate

Executives and Senior Managers in charge of:

  • Operations
  • Change initiatives
  • Information Technology
  • Internal Public Relations (Communications)


Participants will take-away:

  • Why timely and adequate information benefits performance?
  • What makes employees disengage and show indifference?
  • What do employees need from their employer and supervisor in order to obtain buy-in?

Key Topics

  • What is change?
  • Who are affected by change and what do they need to know?
  • How to pro-actively guide and direct people through change?

Illustrating Presentations - Making Complex Concepts Visible and Simple

“If you cannot explain what you’re doing in terms of process, you don’t know what you’re doing.” - W. Edwards Deming

Technical people have difficulties explaining their work to people in sales and marketing or finance, and vice versa.

The reason why you would create a presentation is because you propose change and want to convince others of your opinion or want to call them to action.

Therefore, in order to obtain executive sponsorship -delegation of authority and allocation of resources- your presentation needs to show a real need, a viable solution, a proper justification and specific benefits (WIIFM) to the decision-maker.

Are you capable of making complex concepts simple while eliminating all unnecessary and confusing information and rendering these concepts in visibly pleasing images, in a consistent and interactive format?

Who Should Participate

Anyone who initiates, promotes, or explains ideas and reports on progress, or who informs about new initiatives.


  • Participants will take-away:
  • A professional presentation
  • A structured approach
  • A clear call to action (purpose)

Key Topics

  • What message do you want to convey?
  • Where are you now and where do you want to go?
  • What is your audience’s point-of-view?


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