Illustrating Presentations - Making Complex Concepts Visible and Simple

Illustrating Presentations - Making Complex Concepts Visible and Simple

“If you cannot explain what you’re doing in terms of process, you don’t know what you’re doing.” - W. Edwards Deming

Technical people have difficulties explaining their work to people in sales and marketing or finance, and vice versa.

The reason why you would create a presentation is because you propose change and want to convince others of your opinion or want to call them to action.

Therefore, in order to obtain executive sponsorship -delegation of authority and allocation of resources- your presentation needs to show a real need, a viable solution, a proper justification and specific benefits (WIIFM) to the decision-maker.

Are you capable of making complex concepts simple while eliminating all unnecessary and confusing information and rendering these concepts in visibly pleasing images, in a consistent and interactive format?

Who Should Participate

Anyone who initiates, promotes, or explains ideas and reports on progress, or who informs about new initiatives.


  • Participants will take-away:
  • A professional presentation
  • A structured approach
  • A clear call to action (purpose)

Key Topics

  • What message do you want to convey?
  • Where are you now and where do you want to go?
  • What is your audience’s point-of-view?


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