If you want your sales/ marketing team to generate greater demand, revenues and profits using new and existing products and services, then this is for you. This process will formulate strategies and tactics in a challenging market environment taking into account your company needs, positioning, brand and goals. In the end, you will have a marketing process that will measure your return on investment.
Attendees will be able to develop an approach to effectively target their individual products or service and maximize the return on their marketing investment.
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