Do you appreciate it when a salesperson tries to sell you something you don’t think you need, or don’t want? Next time this happens to you, don’t blame the salesperson; blame their company! Poorly equipped salespeople will do almost anything to hit a quota or make a commission, including making a bad sale. Wouldn’t you be mortified to know that this could be happening right under your nose? A bad sale isn’t worth the negative consequences to the future of your company.
At the heart of every good sale is a buyer that feels great about their decision. Satisfied buyers equal repeat customers, more referrals for you, and in the growing (shrinking) world of social media, more and better Tweets, “Likes” and Yelps! Discovering what a buyer truly values, what is of essential importance to them, and then tying those values and needs to a solution that your product or service can meet, is the key to customer satisfaction. When your buyers feel good about the sales process, they feel good about your company.
Through a combination of facilitated brainstorming, individual exercises, and presentation, participants will develop a thorough understanding of the Needs Analysis process during prospecting in order to start each new client relationship on a solid foundation. Additionally, since many salespeople today are also responsible for account growth, participants will also take away skills to deepen existing relationships, potentially layering in more services and/or products that are appropriate, thus adding to your bottom line. A thorough step-by-step process that is easy for anyone to follow will be presented and practiced throughout the session, arming your frontline people with the skills necessary to strengthen customer satisfaction!
Who Should Attend This Event
Workshop Key Topics
Workshop Duration: 1 day
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