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If people aren’t excited and energized about going to work, things must change. After all, you spend one-third of your time at work. Fun must be part of an organization’s strategy. Look at the list of companies that make fun part of their strategy and culture: Southwest Airlines, Starbucks, Disney, Nordstrom, Walmart, Trader Joe’s, and Land’s End. What else do these organizations have in common? They are all very profitable!
I can think of four specific benefits for businesses that encourage fun:
Having fun at work also impacts the bottom-line: Fun prompts energy levels to rise. Energy is contagious, and productivity soars. As the company enjoys increased productivity, there’s greater innovation. New ideas and concepts take flight, and the bottom line improves considerably.
The first time I flew Southwest Airlines I was amazed by every employees’ high energy and enthusiasm, without exception. All of them were having fun and enjoying their work, from the baggage handlers, reservations agents, and gate attendants, all the way up to and including the pilot. As I waited for my flight, I observed how the employees’ positive attitudes and infectious enthusiasm spread to the passengers. Everyone was smiling, upbeat and having a good time. No wonder Southwest is so profitable.
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