Business Development Strategies: How to Create Client Value

Business Development Strategies: How to Create Client Value

Event Overview

Based on work done by Neil Rackham of Huthwaite, Inc. (author of the best-selling book Spin Selling) this event provides an overview of and comparison between three key business development strategies that create client value. Even in the same industry, different clients see value very differently, which requires a different approach to developing new business with that client. In this workshop, participants will explore the various strategies, and then select the one that is most appropriate to their client situation. This selected strategy becomes the basis for further business development activities.

Who Should Attend this Event

People wishing to apply the most appropriate and effective business development strategy to a given client situation.

Event Outcomes

Participants of this event will leave with:

  • An understanding of the elements of three key business development   strategies.
  • The ability to apply the appropriate strategy to a given client situation.
  • An understanding of how to go beyond communicating client value, to creating it.

Event Key Topics

  • The Purpose of Business Development Strategy
  • Matching Strategy to Clients
  • Creating Client Value


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Nationally acclaimed speaker

International bestselling author Jeff Wolf is now available for your next meeting, conference or convention to provide a high-energy presentation filled with strategies and techniques attendees can immediately apply to improve their skills.