Intellectual Property Litigation Marketing/Survey Expert

Wolf Consultant James T. Berger offers trial lawyers and their clients a unique capability in dealing with marketing-oriented legal actions. He combines the real-world, practical orientation of a professional business person with the theoretical knowledge of the academician.

1. Intellectual property: brand name and trademark infringement.
2. Determining awareness levels and values of brands.
3. Assessing losses in cases where brand equity has been diminished or diluted.
4. Consulting on the valuation of intellectual property for brand acquisition, divestiture and licensing purposes.
5. Conducting surveys including research design, analysis and interpreting market research data.
6. Serving as either a consultant or testifying witness, and helping develop cross-examination strategies for opposing expert witnesses.
7. Determining the extent of liability in cases involving errors and omissions in the creation, production and dissemination of marketing and advertising information.

• Bell Boyd & Lloyd, Chicago
• Bryan Cave, St. Louis
• Buchalter, Nemer, Fields & Younger, Los Angeles
• Fish & Richardson, Minneapolis
• Harness, Dickey & Pierce, Detroit
• Irell & Manella, Los Angeles
• Jenner & Block, Chicago
• Niro, Scavone, Haller & Niro, Chicago
• Piper Rudnick, Chicago
• Seyfarth Shaw. Chicago
• Shackelford, Melton & McKinley, Dallas
• Squire Sanders & Dempsey, Phoenix