 Event
Overview
Being able to represent your firm's products
and services is only a part of what clients want from an organization
like yours. An effective business developer recognizes this, and
knows how to position him/herself and the organization as a value-added
partner to both prospective and existing clients. In this event,
learn how to use a powerful "consultative" approach to business
development that will create lasting relationships with clients,
who will view you as a perceptive advisor.
Who Should Attend this Event:
People who wish to increase their ability to
be viewed as a valuable resource to their clients
Event Outcomes
Participants of this event will leave with:
- A clear understanding of what the consultative business development
approach looks like
- Knowledge of the major characteristics and value of an effective
consultant
- The ability to position themselves and their organization
as a sustaining resource for clients
- Tips for how to be perceived by the client organization as
an "added valued" partner
- The ability to demonstrate a benefit—oriented solution
Event Key Topics
- What Is Consultative Business Development Strategy?
- When to Use—and Not Use— the Consultative Strategy
- The Key Skills of the Competent Consultative Business Developer
- Practice Makes Perfect! Applying the Consultative Strategy
Event Length:
This event runs 1 day
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