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Q: What is a business coach?
A: A coach helps you develop an action plan and works with you
while you take action. A coach is a business partner who is totally
dedicated to your success and helps you get very clear on your
most important goals. They help in removing obstacles that interfere
with your natural ability to grow and prosper. A coach helps
you tap into your expertise and creativity while you rely on
your skills, insights and ideas to reach your objectives.
They work with you to create a roadmap to guide you toward maximizing
performance. Coaching works with you in the creation of a performance
level that will maximize success.
Q: When should a coach be used?
A: Coaches are brought in to deal with a number of situations.
On a corporate level, coaches are often brought in to help: increase
productivity, build teamwork, improve leadership abilities, aid
in resolving conflict, make goals congruent with their mission
and the mission of the company and many other areas that affect
the overall effectiveness of an organization or the morale of
the employees.
Q: Who are candidates for coaching?
A: Employees who have experienced some degree of change in their
duties are often prime candidates for coaching. New managers
and recently promoted executives are often leery of admitting
fears and weaknesses to internal managers and superiors. A coach
is much less threatening and thus can help these executives work
through the blocks, as well as encourage them to be genuine with
their managers and superiors in terms of their abilities. This
becomes much easier when they have a plan for improving their
areas of weakness.
Q: Does coaching achieve the same or better
results than conventional training?
A: A recent study cited by the National Association of Business
Coaches showed that employees coached by qualified business coaches
increased their productivity an average of 88%, compared to 22%
for more conventional training methods.
Q: How would you sum up exactly what a
coach will do for me?
A: Coaches function as generalists, drawing from their vast
experience to motivate, facilitate, and guide their clients,
whose issues may vary. Coaches work with clients on many kinds
of issues, ranging from leadership roles to domestic concerns,
from financial planning to management issues. Many types of issues
are possibilities for coaching.
In coaching, the person is the expert in their field. The coach
is the expert in the process of bringing out the knowledge and
giftedness of the coach.
Q: Is coaching similar to therapy or counseling?
A: No, the client is a creative, resourceful, and whole human
being who is capable of greatness. There may be blocks that the
coachee allows to impede his or her greatness. These are seen
as unproductive habits, not illness. When the person has blocks,
coaching is an appropriate path for overcoming obstacles and
experiencing success.
Q: Does coaching help in employee retention?
A: Employee retention is also a growing reason to hire a coach.
Many executives are impressed with a corporation that provides
them with the added perk of coaching. This shows a true investment
in the employee and a desire to help the person reach his or
her goals in life. Given the increasingly difficult challenge
of attracting and training these high-quality individuals, a
coaching program can be a desirable benefit that attracts employees
who are interested in constant growth and improvement.
Many times coaches are located and retained to deal with a specific
person within the organization. These individuals are usually
key players who are excellent producers, yet have some habit
or behavior that is preventing them from performing at full capacity.
Q: When is a coach really needed?
A: Some individuals get tense around the idea of "needing" a
coach. They would rather focus on the benefits of coaching instead
of their need for coaching. If this means they are focused on
improving and building on what they have already, this will work.
In terms of sports analogies, did Michael Jordan need a coach
to be a great basketball player? The answer to this is probably "no".
However, did Michael Jordan become an even more incredible basketball
player by working with an incredible coach? The answer is surely "yes!"
Coaching comes from the perspective of succeeding beyond current
levels, not fixing a problem.
Therefore, rather than "When is a coach really needed?" the
appropriate question is: "Do the potential benefits our corporation
may experience from using a corporate coach justify the investment?"
Q: What are some common challenge areas
in which coaching can positively effect change?
A: Fear of failure, fear of success, procrastination, lack of
time management skills, perfectionism, negative self-image, lack
of assertiveness, poor organizational skills, imbalance between
work and home, lack of self-confidence, inadequate communication
skills, stagnation in comfort zones, anger/frustration, negative
habits, lack of fulfillment at work, poor self-discipline, insufficient
goal setting and ineffective feedback to others. However, it
is important to remember that coaching comes from the perspective
of increasing skills, abilities and talents, rather than "fixing" what
might appear broken.
Q: What are the variety of ways coaches
are used in the organization?
A: Teams- can often benefit from working with a coach. The coach
does not direct the team. The coach aids the team in self-direction.
This is often done through the use of questions during a team
meeting. What does the team want? How well are team members working
together? What would it look like if members were twice as efficient
as they are currently? What needs to change in order for the
team to meet their goals more quickly and efficiently? These
are just a few examples of the questions a coach may ask a team.
As with individual coaching, the coach would also act to support
accountability. Too many teams brainstorm wonderful ideas for
future change without ever following up on those ideas. Each
team coaching session would refer back to the previous action
steps to which everyone agreed. The coach then would help the
team work through any blocks that arise in the process of meeting
the goals that they have set out for themselves.
The coach also works with the team to recognize the unique contributions
each individual makes to the team, and that each team makes to
the organization. By recognizing and embracing their diverse
gifts and talents, the team can create an atmosphere that promotes
higher morale, a reduction in conflict, and incredible efficiency.
Executives ´ corporations often fail to recognize that
many executives are attracted to the concept of having a personal
coach. Coaching becomes a perk or benefit that may help recruit
the executive who is considering multiple job offers. The offer
of a personal coach for the executive shows that the organization
is truly invested in the executive's success inside and outside
the corporation.
Also consider what kinds of individuals want to work with a
coach. These individuals are invested in growth and progress.
They have the insight to recognize their giftedness, and the
humility to recognize they are not an island unto themselves.
Are these qualities your organization seeks in its leaders?
The executive coach understands the specific pressures and
perspectives of the executive. Thus, the coach also possesses
the quality to be flexible. In addition, the coach must be the
type of individual with the strength to look at the person who
has the power to fire the coach and tell that person when they
are blind to something important in themselves or the organization.
A placating coach can be very destructive to an organization.
Managers- many of the factors that apply when coaching executives
also apply when coaching managers. Many managers have been promoted
because of their ability to perform and produce. Companies are
beginning to recognize, however, that these managers often lack
the ability to transfer their performance skills to the people
they manage. In addition, at times these managers lack the people
skills necessary to perform well in their new function. This
creates a frustrating situation for the company, the manager,
and the people being managed.
Often the perceived solution is to send the manager to "people
skills" training. Unfortunately, companies are discovering that
some traditional forms of training are very ineffective. Often
the participant does not have the level of awareness necessary
to make full use of the training principles and techniques. In
addition, the lack of follow-through using the new knowledge,
and the lack of accountability in implementation usually result
in a meager 10% retention of the material presented as the urgent
issues of each day take over and new information is not used
or integrated.
Coaching is different. Coaching creates an environment of self-learning
and discovery along with the follow-through and accountability
necessary to ensure that the knowledge imparted is incorporated
and integrated, and serves a powerful and practical purpose.
In fact, many corporations are now combining training programs
with follow-up coaching in order to reap these benefits. Overall,
managers of all levels can benefit from the relationship with
a coach.
New managers or managers in transition are often fearful of
all of the changes as they grow to their next level. Yet they
are afraid to share these fears due to possible perceptions of
colleagues and supervisors. Coaching creates a safe place where
these fears can be faced early in their career. This saves many
people quite a bit of time, energy, and frustration. Other managers
also benefit from coaching, as they gain insight into patterns
of being and behaving that have prevented them and their teams
from "being all that they can be." At times, these blocking behaviors
are deeply ingrained, and it may take more coaching for these
individuals — as compared to new managers — to shift
to new and more effective behaviors.
Again, corporations need to take notice that the best managers
will be attracted to environments where their unique talents
are noticed and in which they can flourish and grow. If an organization
wants to attract the best, it must invest in supporting the best
in becoming greater.
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