Today's modern marketing-oriented business focuses on: (1) determining
who their target markets are; (2) understanding the needs of these
markets; (3) determining the distinctive competencies of the company
to satisfy those needs, and (4) developing ways to communicate
those distinctive competencies to the customer. In our highly
competitive business environment the winners are those companies
that do the best job of learning about the needs of directing
their efforts to creatively and profitably satisfying the need
of their customers.
To be a category or industry leader today, the entire business
organization —from the executive suite to the warehouse
— must be focused on the customer. An understanding of the
basics of marketing allows a "big picture" approach to one's everyday
job and how it relates to the company's success.
To help a company's entry-level and middle-management team gain
such an appreciation, WMC has created a one-day seminar/workshop
that offers the basics of marketing. Participants will:
- Gain an understanding of the evolution of marketing and elements
of marketing environment that are controllable by the company
and those external uncontrollable factors the company must address..
- Learn the basics of marketing strategy and market research
techniques.
- Understand the dynamics of buyer behavior on both the consumer
and organizational levels.
- Know how to segment markets so efforts can be directed at
customers and potential customers with the greatest potential
for profitability.
- Analyze the four basic elements of the marketing mix Ú product,
pricing, promotion and channels of distribution
A day-long immersion into the basics of marketing will enable
employees to gain a real appreciation of how marketing strategies
are created and implemented so the company can improve sales,
profits and market share so it can compete more effectively.
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