If you want your sales/ marketing team to generate
greater demand, revenues and profits using new and existing products
and services, then this is for you. This process will formulate
strategies and tactics in a challenging market environment taking
into account your company needs, positioning, brand and goals.
In the end, you will have a marketing process that will measure
your return on investment.
- We will review the components of a marketing strategy
- We will look at various tactics to increase your market position:
- Creation and facilitation of workshops
- Writing of newsletters
- Production of videos/ CDs
- Articles for magazines
- Annual Reports
- Enhance company and customer relationships through point of
sale pieces and/or sales focused marketing kits
- Create taglines and positioning statements
- Look at market positioning through third party endorsements:
- Working Mother Magazine top companies to work for Fortune
Magazine top companies to work for
Attendees will be able to develop an approach
to effectively target their individual products or service and
maximize the return on their marketing investment.
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