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Carleen MacKay, Subject
Matter Expert, Mature Workforce
2007 WEBCASTS, INTERACTIVE MEDIA
AND LIVE PRESENTATIONS
"Seeing and synthesizing pieces of the big picture, such as demonstrated in these presentations,
is the 'front end' of planning and implementing business change that works." .Carleen
MacKay on making the business case for leveraging the talent
of the mature workforce.
2007's
most widely requested presentation examines the global challenges
faced by the aging of developed nations, the initiatives of
U.S. organizations and the needs of the maturing population
itself. It makes the business case that failure to effectively
utilize the workplace experience and talent of this generation
is to risk economic and societal collapse at previously unimagined
levels.
Read what
one client wrote about Carleen's ability to grab and hold an audience's
rapt attention: "Presenting a dynamite program, MacKay delighted and enthralled more than 700 employers, educators and mature workers who attended the event. MacKay mesmerized the audience with her firm command of solid data delivered with an energetic style and keen sense of humor." (San
Diego County on Aging)
Recommended
for: Presentations to senior level human resource or training
and development practitioners, labor attorneys, diversity leaders,
professional organizations and/or leaders of firms in any sector
of American business. Presented in all delivery platforms - as a webcast, through interactive media and live. The time commitment is 1 ½ hours.
The New
3 R's, a Learning Series - Recruiting, Re-developing and Retaining America's
Mature Workforce.
#1 - Recruiting the Mature Workforce: There exists a fierce urgency in a new America where 4 generations
now share the workplace. What is this urgency? There are simply
not enough people in the next generation to fill the millions
of jobs American business needs to fill. A key part of the answer
to meeting these needs is found in the effective utilization
of the mature workforce.
This presentation
explores the opportunities and challenges associated with attracting
and engaging the mature workforce as employees, or as contributors
in a variety of roles; it challenges the myths and biases associated
with older workers' productivity and ability to contribute;
it offers targeted sourcing strategies and suggested relationships
with new outsourced 3rd party firms that specialize in attracting
or placing mature workers.
#2 - Re-developing
the Mature Workforce: When your organization needs to re-deploy
experienced workers to other areas of your business; when you
wish to help mature workers focus their contributions using
their established unique and specialized experience; when you
seek to encourage workers to "fill in the missing gaps" in
their current portfolio; and, when you choose to prepare mature
workers for their transitions out of your workplace during
phased or early retirement; this presentation makes the business
case for re-development as a business strategy.
#3 - Retaining
the Mature Workforce: Boomers make up 46% of today's workforce and when you add the slightly older traditionalists, today's workforce is made up of well over 50% mature workers. Retention is today's challenge. Two sets of facts shape your company's
employment picture:
- You have to hold onto your experienced
people longer and
- You have to develop retention strategies
that matter to the life stages of all workers.
When you
successfully address these facts, you may find that retention
is your most cost effective recruiting strategy because, in
America today, two workers are leaving the workforce for every
one entering. This presentation addresses ways to hold onto
your experienced people. It explores your best strategies in
line with their values, their work ethics and their contributions.
When your needs and theirs are aligned - everyone wins. We
will show you what they want and how to achieve this alignment
to meet your needs.
The series
is recommended for: Presentations to workforce planning experts,
labor attorneys, senior human resource and learning & development practitioners, diversity leaders and professional organizations. Each offering in the one-and-a-half hour learning series may be "de-linked" and presented separately in all delivery platforms. The combined series may be offered as a comprehensive, and all-inclusive, "live" 1-day
learning opportunity.
2007 CORRESPONDING BUSINESS SERVICES
"When creativity meets the test of careful analysis, expect measurable success"
.Carleen MacKay on her method for choosing and developing new
business services that matter.
Demographic Analysis
Understanding
changing demographics is the baseline for establishing workforce
strategies for U.S. businesses that face the shortage of millions
of workers due to the maturing of the baby-boomer generation.
We analyze demographics in target communities and recommend actions
for employers to take in order to offset the increased costs
of turnover and of recruiting a younger workforce that is not
sizable enough to meet future workforce needs.
Based,
in part, on studies such as the Boston College Center on Aging
and Work's recent survey of 578 organizations in various industries
in the U.S., in which it was found that only 33% of employers
had analyzed workplace demographics on their own, demographic
analysis is the bridge that spans the chasm between awareness
and effective action.
Read what one Regional Sales Director
at Spherion said about the demographic study prepared for her
region:
"The demographic
study was an important differentiator that we credit as helping
us to land a highly sought after sale with an important prospect.
It clearly signaled to the buyer that we had done our homework
and understood the challenges of recruiting in this new world
of work."
Suitable for:
Business leaders and marketing and sales strategists responsible
for workforce planning and large-scale sales. Communities of
100,000 or more (city + countywide populations)
Curriculum
Development - Customizable e-learning design
A pioneer in the e-learning field, Carleen
designs and develops e-learning curriculum for organizations
and for individuals
Read what one colleague wrote about
her ability to develop targeted curriculum on behalf of the mature
workforce.
"Carleen
revolutionized our thinking about the importance of adding
new e-learning experiences to our career management services.
Then, she went out and researched and designed these new services
for us. Not only that, she has proven to be one of our best
facilitators of this new type of learning. She does it all!"
CARLEEN MACKAY
THE VOICE
OF THE MATURE WORKFORCE
Recruiting, Development and Retention
Strategist on behalf of the American Workplace and Maturing
Workforce
Across the nation, on stage, in
print and on behalf of America’s smallest or largest firms and
the maturing population themselves, Carleen MacKay inspires
individuals and organizational leaders to understand the
competitive advantages an experienced workforce offers
the American workplace. She is one a very few experts in
the U.S. whose work life is specialized in this area. Carleen
is, as one client refers to her, the “Poster Child
for the 50+ Workforce.” |
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