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Account Traction |
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Account Traction refers to the level to which you are firmly
embedded into an account. The greater your traction, the greater
will be your ability to “drive” yourself deeper
and broader in an account. The better your account traction,
the more superior will be your competitive position and your
ability to create new business.
AUDIENCE
- Experienced
sales marketing professionals
OUTCOME
- Enables the individual
to take advantage of their position within an account leading
to long-term influence in your favor.
LEARNING ACTIVIITIES
- This
intensive 4 hour workshop is designed to have participants
work on their own accounts with feedback from others
- Account
Traction Planner helps participants grasp where they are in
an account to help them devise strategies of moving forward
- Team Presentations allow for group discussions/presentations
on a specific account
COURSE CONTENT
PRESENCE
- The present
state of your presence in the account
- What can
be done to improve your presence
- What obstacles
are there to improving your presence
- How you can
overcome these obstacles
MOMENTUM
- The present state
of your momentum in the account
- What can be done
to accelerate your momentum
- What obstacles are there
to accelerating your momentum
- How you can overcome
these obstacles
OPPORTUNITY
- The present state of
your finding and creating opportunities in the account
- What
can be done to improve your position
- What obstacles
are there to improving your position
- How you can
overcome these obstacles
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