PATRICIA LUCHS, MBA

Patricia consults with and directly assists professional-services clients who seek to grow their firms through innovative business development and marketing strategies, improved implementation, and enhanced public and business community relations. As a veteran marketing director, she employs a no-nonsense, results-oriented approach to her work. Twenty years of hands-on experience in marketing professional services - primarily for law and public accounting firms - have enabled her to master “best practices” that she can adapt and apply successfully to her clients’ business development and marketing endeavors.

Patricia has provided sought after consulting services for Ropes & Gray LLP (one of the largest law firms in the United States) where she successfully coordinated and assisted in executing a Merger Strategy Communications Plan on marketing transition and integration activities for the now-official Ropes & Gray and Fish & Neave law firms merger. She also provided “road map” for reorganizing the existing Ropes & Gray Marketing Department; assessed all practice-group marketing plans; and prioritized a range of marketing projects scheduled to take place during the First through the Fourth Quarters of 2005.

As the National Director of Marketing Seyfarth Shaw LLP (50th largest law firm in the United States), Patricia managed all Marketing, PR, Advertising/Branding, Business-Development Training and related budgets for the firm’s nine offices in the United States and one in Europe. She provided consulting services for the firm’s international alliance organization, ius laboris. She also supervised the efforts of a seven-person team providing centralized marketing support: managing more than 30 seminars, national newsletters, national marketing database, proposal development, presentation materials, and support to 625 attorneys across the country and overseas. She provided leadership in assessing client satisfaction, building business development capabilities across the firm, selecting and managing a PR firm, and producing a successful branding program for Seyfarth Shaw.

Prior to her work at Seyfarth Shaw, Patricia was the Director of Marketing – Office of National Marketing for RSM McGladrey (America’s 7th largest CPA and Business-Consultancy). There, she managed marketing, PR and advertising strategies for the firm’s 72 internal offices, and provided consulting to 85 firms that were network members. After its reorganization in February 1997, the firm restructured a 50-year-old corporate culture of decentralization into a centralized operation with a nationally cohesive marketing program to capture cost efficiencies and ensure quality consistencies.

Patricia served as President, National Association of Accounting Marketers, in ’96 & ’97 (’95 Annual Conference Chair), was honored with the 1996 Marketer of the Year, Awarded by CPA Marketing Report, and was cited as one of the 100 Most Influential People in the Profession, Accounting Today.

Patricia holds an MBA, Marketing, Graduate School of Management/University of Wisconsin, and a BA, Business Administration, Mount Mary College.