BARBARA STERNLIGHT McCARTHY, BA, RDMS

Barbara Sternlight McCarthy is a published author and career development consultant, whose creative energy is expressed through her work with personal and professional growth and development, as well as career transitions. An engaging and effective public speaker and facilitator of workshops, Barbara has presented to both domestic and international audiences.

Prior to joining Wolf Management Consultants, Barbara focused her efforts for the last seven years on training, development and career transitions, as the principal of Advantage Consulting. She is a Certified Consultant for MAPP™ (Motivational Appraisal of Personal Potential), a robust instrument, which identifies an individualês unique potential, and which is used to support growth in a personal and/or professional environment. Having experienced career transitions herself, Barbara effectively utilizes the MAPP™ assessment process with individuals choosing or changing careers.

As a consultant to Pfizer Pharmaceuticals La Jolla Research and Development Laboratories, Barbara has been working with the Commercial Operating Committee, the top leadership group for commercial operations for Pfizer La Jolla. She is utilizing MAPP to help enhance team effectiveness as well as to identify and implement objectives for group strategies. In addition, she has been called upon to work with selected high performing sales representatives to further develop their potential.

Prior to this assignment, in her role as consultant to management in the Learning & Development and Organizational Effectiveness functions, Barbara helped to develop and implement programs for Pfizer colleagues. Through customer needs analyses, she ensured that customized training programs would address the specific requirements of a complex matrix environment. She also created and managed a marketing campaign, implemented via her newly designed webpage, to raise awareness of the programs. She created, co-created and taught various training courses in subjects such as time management (with an emphasis on techniques for project leaders in a scientific environment), team development and social styles.

Barbara's expertise includes curriculum development, patient, physician and community education, customer satisfaction and corporate Quality Assurance programs. In a career in the medical field spanning over 20 years, she held management and training positions at American Medical International, Toshiba America Medical Systems and Intra-Sonix --- companies dedicated to delivering high-quality healthcare services and medical equipment to an international market. During this time, she developed and introduced multi-faceted marketing and communications strategies and training programs for corporate sales and clinical personnel, international product distributors and technical specialists. Her experience with product development, market research, public relations, and identification/penetration of markets for new products included creating and implementing diagnostic service programs for hospitals, private and group practices and medical imaging centers.

Prior to her work in the corporate world, Barbara designed curriculum and materials for diagnostic ultrasound schools and initiated one of the first certified echocardiography training programs in Los Angeles, California. Having taught elementary school for four years before entering the medical field, Barbara successfully adapted her knowledge of behavioral objectives and curriculum design to her work with adults. Her patient education programs have been utilized by physicians, hospital groups and medical equipment manufacturers, for whom she also created and directed customer training programs.

Prior to joining Wolf Management Consultants, Barbara was principal of Advantage Consulting, a career and personal development resource company. She earned a BA and California teaching credential from UCLA and completed graduate courses in Instructional Design at USC. She is licensed in the field of diagnostic cardiac sonography and is certified as a consultant in MAPP and Wilson Learning Systems.